A world made better by
intentional choices

We believe in the power of intentional choice - and in the role of leaders to awaken potential and ignite positive change - within ourselves, our teams and the world around us.

People are at the core of successful transformations.
They bring clarity, act boldly, and shape what’s next.

Our passion is to help people lead with intention — to make conscious choices, take responsibility, and create a better future for all.

They are leaders defined by their responsibility and actions.

Empowered Choices

Inspired by the ancient origami game, a powerful metaphor for leadership decision-making and the potential and consequences of choices

Awakened Potential

A powerful symbol - a spark - present in every individual; of uncovering potential and awakening one’s purpose within

Inspired Leadership

The compass - an icon beckoning adventure, being true to one’s values, and a clear intent to help others find their own way

Values in action

We are good, honest consulting. As it was and should be. Nothing revolutionary: we just put our client's best interests first, focus on doing great work, and think win-win. Our leadership ideals and beliefs shape who we are as a business, partner, and employer.

Courage

Facing adversity by modeling the way, confronting truths respectfully to advance organizational and personal growth, standing up for others even at personal cost

Integrity

Acting consistently with one's words, taking accountability and actively improving systems that perpetuate injustice or unethical practice

Generosity

Choosing to mentor and invest in others’ success by offering support, feedback and encouragement in ways that are receiver-centric and welcomed

About Our Founder

"We're not here to sell products or services.
We're here to help you achieve your best and succeed."

Eugene is a seasoned business leader, entrepreneur, and management consultant with over 25 years serving clients across Asia-Pacific and beyond. Previously, he held senior corporate roles such as Consulting MD, Korn Ferry Singapore; Founding Dean, KF Academy; and Culture & Change Lead for a global non-profit organization. His expertise spans Strategy, Leadership, Organizational Development, Change Management, Culture Transformation, and Executive Coaching.

As CEO and Transition Strategist at Leadership Choices he leads the design and delivery of complex consulting assignments ranging from top team strategy workshops to custom leadership development journeys and organizational advisory engagements.

His experience across Fortune 500 companies, family-owned enterprises, and non-profits equips him to guide diverse organizations through successful transformation.

Beyond enterprise engagements, Eugene has also led impactful national-level initiatives, including pioneering work on Singapore’s Human Capital Maturity Framework, which benefited over 2,500 organizations and was later adapted in Saudi Arabia across 20 key ministries in the Kingdom. The impact of these practical tools developed patiently over a decade with clients is testament of his ability to use simple solutions in creative ways for outsized strategic outcomes.

Eugene holds a BA in Computer Science from Boston University, and a Global EMBA from INSEAD. He received his Executive Diploma in Directorship from Singapore Institute of Directors. He is a certified IHRP-Senior Professional, a SoundWave® Accredited Coach Practitioner, and Birkman® Certified Professional.

Eugene currently serves on the Advisory Council of Real Impact Advisors, a philanthropy and impact advisory that creates catalytic transformations for a sustainable Asia.

Featured on

Beyond the blueprint

Beyond the blueprint

Beyond the blueprint

Ministry of Human Resources and Social Development - KSA

Ministry of Human Resources and Social Development - KSA

Ministry of Human Resources and Social Development - KSA

People Matters

People Matters

People Matters

Business Times

Business Times

Business Times

CNA938

CNA938

CNA938

People People. Unfiltered.

People People. Unfiltered.

People People. Unfiltered.

Our Network

We bring together a network of seasoned professionals as required to provide holistic advisory and tailored solutions with a strong focus on ease of deployment, material impact and value to our clients. And, of course, we want you to also enjoy the experience of teaming with us!

Rajen Makhijani

Top Team Effectiveness

Rajen Makhijani

Top Team Effectiveness

Rajen Makhijani

Top Team Effectiveness

Naddia Azizis

Culture Change

Naddia Azizis

Culture Change

Naddia Azizis

Culture Change

Tom Farmer

Total Rewards

Tom Farmer

Total Rewards

Tom Farmer

Total Rewards

Rajen Makhijani

Top Team Effectiveness

Rajen Makhijani

Top Team Effectiveness

Client Stories

How we have created value for our clients through our holistic approach to meeting business challenges... in their own words.

Strategy Codification and Roll-out Story

Background

Client was recently listed on the Singapore Stock Exchange, providing offshore vessels, subsea and shipyard services to a global network of clients in the oil and gas industry, entering a new phase of growth.

Solution

"[We entered into a 14-month] comprehensive engagement that started off with pre-analysis work and a two-day offsite strategy decode workshop for the top team that helped us codify our human capital plans and put them in clear, measurable language for monitoring and communication to our employees...

Throughout this change effort, Eugene and his team has worked closely with our senior leadership team and HR team to design tailored solutions that fit our operating context. He remained consistent and committed in helping us to communicate, engage and equip our line managers and staff on the necessary knowledge and skills for this initiative.

Result

Eugene has also provided us with good recommendations and advice... beyond the formal scope of engagement. Eugene has always been enthusiastic and reliable... he kept us on track and was timely in his responses as he guided us through this process."

Executive Chairman

Strategy Codification and Roll-out Story

Background

Client was recently listed on the Singapore Stock Exchange, providing offshore vessels, subsea and shipyard services to a global network of clients in the oil and gas industry, entering a new phase of growth.

Solution

"[We entered into a 14-month] comprehensive engagement that started off with pre-analysis work and a two-day offsite strategy decode workshop for the top team that helped us codify our human capital plans and put them in clear, measurable language for monitoring and communication to our employees...

Throughout this change effort, Eugene and his team has worked closely with our senior leadership team and HR team to design tailored solutions that fit our operating context. He remained consistent and committed in helping us to communicate, engage and equip our line managers and staff on the necessary knowledge and skills for this initiative.

Result

Eugene has also provided us with good recommendations and advice... beyond the formal scope of engagement. Eugene has always been enthusiastic and reliable... he kept us on track and was timely in his responses as he guided us through this process."

Executive Chairman

Strategy Codification and Roll-out Story

Background

Client was recently listed on the Singapore Stock Exchange, providing offshore vessels, subsea and shipyard services to a global network of clients in the oil and gas industry, entering a new phase of growth.

Solution

"[We entered into a 14-month] comprehensive engagement that started off with pre-analysis work and a two-day offsite strategy decode workshop for the top team that helped us codify our human capital plans and put them in clear, measurable language for monitoring and communication to our employees...

Throughout this change effort, Eugene and his team has worked closely with our senior leadership team and HR team to design tailored solutions that fit our operating context. He remained consistent and committed in helping us to communicate, engage and equip our line managers and staff on the necessary knowledge and skills for this initiative.

Result

Eugene has also provided us with good recommendations and advice... beyond the formal scope of engagement. Eugene has always been enthusiastic and reliable... he kept us on track and was timely in his responses as he guided us through this process."

Executive Chairman

Management Buyout Growth Story

Background

Client was a Singapore headquartered global packaging group formed through a management buy-out of the original Swedish partners looking to ready itself for a change in growth trajectory. 4 years later, all 14 manufacturing sites were acquired by a NYSE-Listed company expanding its footprint in Asia.

Solution

"Overall for the better part of 2012, we were engaged in the design, restructure and strategic re-piecing mode of our HR systems framework... Eugene was instrumental in advising us on our systematic implementation and management of our employee' expectations (1300 globally)... for a more progressive buy-in of our changing culture an operating climate.

Eugene's mentoring, strategic planning and energetic demeanor has kept my management team focused on our common vision, and to break down our vision for our immediate future that will help us to reach our immediate goals.

Result

Our end result, is a revitalized vision for our future, reinvigorated by new team strategies and platforms (Corporate Shared Services Division) to build our strategic plans around. It forces us as a company and culture to constantly explore and test new strategies that guide our performance and action in anticipation of our customer's needs and competitive landscape, and a new breeding ground for the next generation of leaders

Group Managing Director & CEO

Management Buyout Growth Story

Background

Client was a Singapore headquartered global packaging group formed through a management buy-out of the original Swedish partners looking to ready itself for a change in growth trajectory. 4 years later, all 14 manufacturing sites were acquired by a NYSE-Listed company expanding its footprint in Asia.

Solution

"Overall for the better part of 2012, we were engaged in the design, restructure and strategic re-piecing mode of our HR systems framework... Eugene was instrumental in advising us on our systematic implementation and management of our employee' expectations (1300 globally)... for a more progressive buy-in of our changing culture an operating climate.

Eugene's mentoring, strategic planning and energetic demeanor has kept my management team focused on our common vision, and to break down our vision for our immediate future that will help us to reach our immediate goals.

Result

Our end result, is a revitalized vision for our future, reinvigorated by new team strategies and platforms (Corporate Shared Services Division) to build our strategic plans around. It forces us as a company and culture to constantly explore and test new strategies that guide our performance and action in anticipation of our customer's needs and competitive landscape, and a new breeding ground for the next generation of leaders

Group Managing Director & CEO

Management Buyout Growth Story

Background

Client was a Singapore headquartered global packaging group formed through a management buy-out of the original Swedish partners looking to ready itself for a change in growth trajectory. 4 years later, all 14 manufacturing sites were acquired by a NYSE-Listed company expanding its footprint in Asia.

Solution

"Overall for the better part of 2012, we were engaged in the design, restructure and strategic re-piecing mode of our HR systems framework... Eugene was instrumental in advising us on our systematic implementation and management of our employee' expectations (1300 globally)... for a more progressive buy-in of our changing culture an operating climate.

Eugene's mentoring, strategic planning and energetic demeanor has kept my management team focused on our common vision, and to break down our vision for our immediate future that will help us to reach our immediate goals.

Result

Our end result, is a revitalized vision for our future, reinvigorated by new team strategies and platforms (Corporate Shared Services Division) to build our strategic plans around. It forces us as a company and culture to constantly explore and test new strategies that guide our performance and action in anticipation of our customer's needs and competitive landscape, and a new breeding ground for the next generation of leaders

Group Managing Director & CEO

Heritage Business Modernization Story

Background

Client is a family-owned design and manufacturing specialist in paper products with a heritage rooted in bookbinding since 1942. Using high-tech printing machines, SAP ERP systems and fine workmanship, it is a renowned supplier in Asia Pacific for quality products matching international standards.

Solution

"The intensive 8-month project covered leadership alignment, capability development, salary benchmarking, and culture design for sustainability. It began with an employee survey revealing gaps in leadership trust, development, and recognition. Eigen then built a structured framework to address these issues.

Throughout this effort, Eugene and his team collaborated closely with our senior leadership and HR to design tailored solutions. He remained committed to communicating, engaging, and equipping line managers and staff with the necessary knowledge and skills.

Result

Eugene went beyond his work scope by taking time to reflect upon our company and our declining printing industry situation and offering us his personal observations of our business, with wide ranging strategic recommendations from Customers to Production, Distribution Channels and Design. We gained a lot from Eugene's insights and strategic recommendations that not only addresses our business from the human capital perspective but in other areas as well. The feedback he gave us was always sincere and genuine... I have come to regard Eugene as my business mentor."

GM & Next Gen owner

Heritage Business Modernization Story

Background

Client is a family-owned design and manufacturing specialist in paper products with a heritage rooted in bookbinding since 1942. Using high-tech printing machines, SAP ERP systems and fine workmanship, it is a renowned supplier in Asia Pacific for quality products matching international standards.

Solution

"The intensive 8-month project covered leadership alignment, capability development, salary benchmarking, and culture design for sustainability. It began with an employee survey revealing gaps in leadership trust, development, and recognition. Eigen then built a structured framework to address these issues.

Throughout this effort, Eugene and his team collaborated closely with our senior leadership and HR to design tailored solutions. He remained committed to communicating, engaging, and equipping line managers and staff with the necessary knowledge and skills.

Result

Eugene went beyond his work scope by taking time to reflect upon our company and our declining printing industry situation and offering us his personal observations of our business, with wide ranging strategic recommendations from Customers to Production, Distribution Channels and Design. We gained a lot from Eugene's insights and strategic recommendations that not only addresses our business from the human capital perspective but in other areas as well. The feedback he gave us was always sincere and genuine... I have come to regard Eugene as my business mentor."

GM & Next Gen owner

Heritage Business Modernization Story

Background

Client is a family-owned design and manufacturing specialist in paper products with a heritage rooted in bookbinding since 1942. Using high-tech printing machines, SAP ERP systems and fine workmanship, it is a renowned supplier in Asia Pacific for quality products matching international standards.

Solution

"The intensive 8-month project covered leadership alignment, capability development, salary benchmarking, and culture design for sustainability. It began with an employee survey revealing gaps in leadership trust, development, and recognition. Eigen then built a structured framework to address these issues.

Throughout this effort, Eugene and his team collaborated closely with our senior leadership and HR to design tailored solutions. He remained committed to communicating, engaging, and equipping line managers and staff with the necessary knowledge and skills.

Result

Eugene went beyond his work scope by taking time to reflect upon our company and our declining printing industry situation and offering us his personal observations of our business, with wide ranging strategic recommendations from Customers to Production, Distribution Channels and Design. We gained a lot from Eugene's insights and strategic recommendations that not only addresses our business from the human capital perspective but in other areas as well. The feedback he gave us was always sincere and genuine... I have come to regard Eugene as my business mentor."

GM & Next Gen owner

Alignment and Scorecard Development Story

Background

Client is a home grown general insurance provider with expertise in the underwriting of all classes of non-life insurance with ambitions to expand in the region by acquiring insurance underwriting and broking companies. Pursuing a strategy that includes modernizing processes incorporating extensive use of IT and developing their professional management team to support their growth ambitions.

Solution

The project began with a Top Team Strategy Decode session with my senior leadership team to articulate our strategy. We worked with Eugene to develop a corporate balanced scorecard, which was subsequently cascaded to all departments. This alignment involved a fair bit of engagement with Department Heads and other managers to arrive at a fair and transparent system that was well accepted.

The system made use of shared KPIs to encourage inter-departmental cooperation and also incorporated softer levelled behavioral competencies for us to reward and promote on values - something very important to us in building up our culture of teamwork. The performance system was then linked to a robust cash-based incentive framework that provided a direct link of performance to rewards in order to motivate and incentivize our best teams and individuals. We feel we have put in place a robust HR system (both in training and tools) that we can build on over the years.

Result

Eugene has been instrumental in guiding the Management team throughout the journey. He was always available to answer our queries and without fail, always provides us with his professional advice and up-to-date market practice solutions. Especially during the implementation of the project, he continued to support and provide guidance despite changes in the HR team. I am pleased that we have Eugene and his team on this project."

CEO

Alignment and Scorecard Development Story

Background

Client is a home grown general insurance provider with expertise in the underwriting of all classes of non-life insurance with ambitions to expand in the region by acquiring insurance underwriting and broking companies. Pursuing a strategy that includes modernizing processes incorporating extensive use of IT and developing their professional management team to support their growth ambitions.

Solution

The project began with a Top Team Strategy Decode session with my senior leadership team to articulate our strategy. We worked with Eugene to develop a corporate balanced scorecard, which was subsequently cascaded to all departments. This alignment involved a fair bit of engagement with Department Heads and other managers to arrive at a fair and transparent system that was well accepted.

The system made use of shared KPIs to encourage inter-departmental cooperation and also incorporated softer levelled behavioral competencies for us to reward and promote on values - something very important to us in building up our culture of teamwork. The performance system was then linked to a robust cash-based incentive framework that provided a direct link of performance to rewards in order to motivate and incentivize our best teams and individuals. We feel we have put in place a robust HR system (both in training and tools) that we can build on over the years.

Result

Eugene has been instrumental in guiding the Management team throughout the journey. He was always available to answer our queries and without fail, always provides us with his professional advice and up-to-date market practice solutions. Especially during the implementation of the project, he continued to support and provide guidance despite changes in the HR team. I am pleased that we have Eugene and his team on this project."

CEO

Alignment and Scorecard Development Story

Background

Client is a home grown general insurance provider with expertise in the underwriting of all classes of non-life insurance with ambitions to expand in the region by acquiring insurance underwriting and broking companies. Pursuing a strategy that includes modernizing processes incorporating extensive use of IT and developing their professional management team to support their growth ambitions.

Solution

The project began with a Top Team Strategy Decode session with my senior leadership team to articulate our strategy. We worked with Eugene to develop a corporate balanced scorecard, which was subsequently cascaded to all departments. This alignment involved a fair bit of engagement with Department Heads and other managers to arrive at a fair and transparent system that was well accepted.

The system made use of shared KPIs to encourage inter-departmental cooperation and also incorporated softer levelled behavioral competencies for us to reward and promote on values - something very important to us in building up our culture of teamwork. The performance system was then linked to a robust cash-based incentive framework that provided a direct link of performance to rewards in order to motivate and incentivize our best teams and individuals. We feel we have put in place a robust HR system (both in training and tools) that we can build on over the years.

Result

Eugene has been instrumental in guiding the Management team throughout the journey. He was always available to answer our queries and without fail, always provides us with his professional advice and up-to-date market practice solutions. Especially during the implementation of the project, he continued to support and provide guidance despite changes in the HR team. I am pleased that we have Eugene and his team on this project."

CEO

Need help?

Looking to Transition Boldly?

Let's discuss your transition vision, challenges and goals. We're here to listen, understand your needs and provide tailored solutions to help you get to results faster.

Need help?

Looking to Transition Boldly?

Let's discuss your transition vision, challenges and goals. We're here to listen, understand your needs and provide tailored solutions to help you get to results faster.

Need help?

Looking to Transition Boldly?

Let's discuss your transition vision, challenges and goals. We're here to listen, understand your needs and provide tailored solutions to help you get to results faster.